June 2008

The Water Car – Real or Greenwashing?

June 20, 2008

This week saw two technological breakthroughs in the auto-world. First, Honda started production of its hydrogen fuel-cell powered vehicle : FCX Clarity, albeit on a limited basis. Honda is expected to manufacture 200 Clarity units over the next three years, but it will probably take another 8-10 years for it to be pulled into the […]

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One green company: MediaSource

June 20, 2008

Media Source is one company that has become more green. It has done this by not only trying to green its processes, but also by giving its employees some green options as well. This is a Public Relations firm that uses less paper than most. As someone who has been in the marketing world, I […]

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How The Fuel Cell Works

June 18, 2008

In my last blog entry I began to discuss the benefits of using hydrogen as a virtually pollution-free fuel source. In effort to capitalize on the potential of hydrogen, fuel cells would have to replace internal combustion engines. So exactly how does a fuel cell work? At its core the fuel cell uses electricity to […]

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Greener companies

June 17, 2008

I have lately been trying to contact different companies that have press releases saying that they have green sustainability initiatives. Some like Hamilton Beach have press releases and have even talked to me to tell me they could not tell me anything else. I have talked to one corporation’s sustainability leader who also could not […]

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Hydrogen: A Tap Into Limitless Energy

June 16, 2008

According to the US Department of Energy, the greatest potential to revolutionize the transportation industry lies not within ethanol, bio-diesel, electric, or flex fuel engines but rather through hydrogen: The simplest and most abundant element in the known universe. Versatility in production is one of the element’s greatest strengths and hydrogen comes with many options […]

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