Message In a Bottle

by Antonio Pasolini on September 28, 2010

I don’t normally buy into novelty acts but I had to bow to this simple but potentially effective idea.

A German cosmetic company uses its brand name to deliver a simple and direct message to its customers: please save water while using this product.

Stop The Water While Using Me! sells shampoo, shower gel and toothpaste and reminds consumers that the tap/shower should be closed while they clean themselves. It will be difficult to ignore the message, emblazoned in black lettering on a white container, screaming out at you. Water a great idea!

The products are based on natural, sustainable ingredients, the company says, and the packaging is a 100% biodegradable. They also employ “extremely eco-friendly manufacturing processes”.

So there you go. Gone are the days when being green meant smelling bad. It ain’t so any longer …

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