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Nielsen Company

Frugality drives renewable energy participation; solar tops preferences

October 26, 2009

Image via Wikipedia According to a new report called 2009 Nielsen Energy Audit, compiled by market research specialist The Nielsen Company, saving money is one of the top motivating factors driving the adoption of green energy options. 80% of the 32,000 respondents polled cited cutting costs as their main motivation for conserving energy. Technorati Tags: [...]

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