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Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles My Career With Chrysler | 
enlarge | Author: Evan Boberg Publisher: Authorhouse Category: Book
List Price: $25.45 Buy New: $12.99 You Save: $12.46 (49%)
New (5) Used (1) from $12.99
Rating: 10 reviews Sales Rank: 3228259
Media: Hardcover Pages: 184 Number Of Items: 1 Shipping Weight (lbs): 0.9 Dimensions (in): 9 x 6 x 0.6
ISBN: 1414040784 Dewey Decimal Number: 338 EAN: 9781414040783 ASIN: 1414040784
Publication Date: February 3, 2004 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: Great brand new book!
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Product Description Author Reveals Experience Working at Chrysler Corporation in Collection of Short Stories Author Evan Boberg dispels the myths surrounding the automobile industry and the employees who work there. "With very few exceptions, books about the automobile industry are written by members of the press and by high level executives. The car companies hide the problems and embarrassments from the press and the executives are self-aggrandizing. Though these stories are most often very interesting, they do not tell the whole truth. As a low-level engineer, I was a true insider," says Boberg. In Common Sense Not Required, Boberg uses humor to expose some of the less intelligent moves made behind the walls of Chrysler. He sets up several "Common Sense Principles" and illustrates with anecdotes from his 12 years at the corporation how these principles were ignored, resulting in increased costs to the corporation. Common Sense Not Required blends autobiography with a light-hearted expose and includes tips on commonly asked questions about the industry and cars in general. Readers will learn how to find a good mechanic, why certain things aren t covered under a new car warranty, what happened to the 100 mpg carburetor and whether or not to buy a hybrid vehicle. With wit and wisdom, Boberg offers a humorous collection of true stories that will appeal to anyone interested in cars and hybrid vehicles or anyone curious to know what it takes to work in the industry. According to Boberg, "It doesn t take a genius to design cars, it doesn t even require common sense!"
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| Customer Reviews: Read 5 more reviews...
Close, but no cigar. January 27, 2007 Thomas H. Cotner (Martha, OK, USA) I bought the book because I was looking for ideas with regard to converting a gasoline powered vehicle to electric power. If this is your purpose, then this book has absolutely no value for you. On the other hand, if you are simply interested in the grotesque manner in which large corporations lurch along, then you will find this amusing - and possibly even worth while. Having spent a goodly number of years within the corporate world, I can empathize with this man. His main problem, however, is that he did not have the good sense to get out early.
Great read September 10, 2005 Lance Hocking (Adelaide, AUS) 0 out of 4 found this review helpful
If you are a true car buff, particularly if you are interested in the technical side then this is a must read.
So bad, I can't read it... January 29, 2005 Cavebat (Minnesota) 8 out of 9 found this review helpful
I'm an engineer; I'm used to reading bad prose. I'm used to dealing with technical people deficient in people skills, but I just can't get past more than a few paragraphs in this book. I'll probably give it another try when I'm feeling more masochistic, but for now this book will be sitting on the shelf. If you have a low tolerance for badly written, egocentric self aggrandizement, then give this piece of work a wide berth.
Unreadable, but not a complete waste of time. January 13, 2005 morgandp (Amsterdam, Netherlands) 6 out of 6 found this review helpful
'A reader' sums it all up in his/her May 16, 2004 review. However, considering it was only a $4 download I didn't feel too cheated at reading this very amateurish, unedited, and unproofed piece of work. Mr. Boberg certainly has some useful experiences to share with people interested in the auto industry generally and Chrysler's mixed fortunes specifically. However, only his analysis of the costs and benefits of hybrid autos is worth the trouble here. In fact, anyone who believes a hybrid is a magic solution to the problems of fuel consumption and pollution might do well to acquaint themselves with some of the facts here.
Unpopular Ideas June 13, 2004 7 out of 11 found this review helpful
A few months ago, I stumbled upon this book while surfing the net for information about hybrid cars. Despite my regard for Mr. Boberg as a complete a$$hole, I read the entire book. I was extremely interested in purchasing a hybrid vehicle; the author seems to think anyone that would consider buying one is an "idiot."Several news stories have popped up recently where hybrid owners have been complaining about the fuel economy of their cars. Combined with the information in CSNR, I found myself thinking "sucker" when I observed a hybrid car. I read the book again and realized that it is only Mr. Boberg's intent to educate people about what hybrids are really all about. It is not a popular notion for someone to criticize new technology. The author predicts that hybrids will never become mainstream. Thinking back in automotive history, the wankel was the future, but it never caught on, though it did survive in the Mazda RX. I hope he his wrong, but I have to give him credit for making a credible argument to the contrary. I was expecting more inside "secrets" to be revealed. But the biggest secret he reveals is that there just aren't that many secrets. The book is more focused on the bumbling of some of the management and the success Chrysler experienced despite this. I highly recommend reading Common Sense Not Required. Despite my initial irritation with the author and his unpopular views, I couldn't put it down. The humor is sarcastic, but effective. I really enjoyed reading it twice.
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