{"id":1627,"date":"2010-01-09T08:05:56","date_gmt":"2010-01-09T13:05:56","guid":{"rendered":"http:\/\/www.energyrefuge.com\/blog\/?p=1627"},"modified":"2017-09-05T17:53:01","modified_gmt":"2017-09-05T21:53:01","slug":"googles-green-plans-move-to-renewable-energy-market","status":"publish","type":"post","link":"https:\/\/www.energyrefuge.com\/blog\/googles-green-plans-move-to-renewable-energy-market\/","title":{"rendered":"Google\u00e2\u20ac\u2122s green plans move to renewable energy market"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin:1em;display:block\">\n<div>\n<dl class=\"wp-caption alignleft\" style=\"width: 310px; \">\n<dt class=\"wp-caption-dt\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Google.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.energyrefuge.com\/blog\/wp-content\/uploads\/300px-Google.png\" alt=\"Google Inc.\" title=\"Google Inc.\" width=\"300\" height=\"109\"><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size:0.8em\">Image via <a href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Google.png\">Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<p>The week was buzzing with the news that Google is moving into electricity, although the company itself has not issued an official statement on the new move yet. The project is called Google Energy.<br \/>\n<!--more--><\/p>\n<p>Reuters <a href=\"http:\/\/www.reuters.com\/article\/idUSN086928720100108?type=marketsNews\">reports<\/a> that Google \u00e2\u20ac\u0153has asked the main U.S. energy regulator for authority to trade electricity in the wholesale market, which will make it easier for the Internet search giant to obtain renewable energy to power its huge data centers as part of its green initiative.\u00e2\u20ac\u009d<\/p>\n<p>The initiative, says spokeswoman Niki Fenwick, is part of Google\u00e2\u20ac\u2122 green plans toward carbon neutrality but the company doesn\u00e2\u20ac\u2122t intend to branch out into energy as a  new line of business, except by selling surplus renewable energy it may not use.<br \/>\n<!--adsense#300--><\/p>\n<p>The Atlantic <a href=\"http:\/\/business.theatlantic.com\/2010\/01\/is_googles_energy_endeavor_its_next_step_in_world_domination.php\">comments<\/a> that Google\u00e2\u20ac\u2122s energy move is not so much a bid for world domination as some may wonder, but rather, a way to protect its profit margins as the company literally lives on electricity. And although the company\u00e2\u20ac\u2122s motivation is economic, the announcement has a potentially positive impact on more environmentally-friendly renewable energy. <\/p>\n<p>According to the Green section on Google\u00e2\u20ac\u2122s corporate website, the company\u00e2\u20ac\u2122s data centers use about half the energy of a typical data center, which makes a Google search \u00e2\u20ac\u0153very energy efficient\u00e2\u20ac\u009d (1kJ, or 0.0003 kWh of energy, to answer the average query). A glass of orange equals 1,050 searches, the company says.<br \/>\n<!--adsense--><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top:10px;height:15px\"><a class=\"zemanta-pixie-a\" href=\"http:\/\/reblog.zemanta.com\/zemified\/73d0d473-6d05-4bb6-9e3f-1f37728cfe1d\/\" title=\"Reblog this post [with Zemanta]\"><img decoding=\"async\" class=\"zemanta-pixie-img\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=73d0d473-6d05-4bb6-9e3f-1f37728cfe1d\" alt=\"Reblog this post [with Zemanta]\" style=\"border:none;float:right\"><\/a><span class=\"zem-script more-related pretty-attribution\"><script type=\"text\/javascript\" src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" defer=\"defer\"><\/script><\/span><\/div>\n<h3 class='related_post_title'>Related Posts:<\/h3><ul class='related_post'><li><a href=\"http:\/\/www.energyrefuge.com\/blog\/seattle-turns-waste-into-renewable-energy\/\" title=\"Seattle turns waste into renewable energy\">Seattle turns waste into renewable energy<\/a><\/li><li><a href=\"http:\/\/www.energyrefuge.com\/blog\/latin-america-starts-to-migrate-to-renewable-energy\/\" title=\"Latin America starts to migrate to renewable energy\">Latin America starts to migrate to renewable energy<\/a><\/li><li><a href=\"http:\/\/www.energyrefuge.com\/blog\/report-says-wind-energy-grew-in-the-u-s-in-2009\/\" title=\"Report says wind energy grew in the U.S. in 2009\">Report says wind energy grew in the U.S. in 2009<\/a><\/li><li><a href=\"http:\/\/www.energyrefuge.com\/blog\/microbubbles-to-make-biofuel-production-more-energy-efficient\/\" title=\"Microbubbles to make biofuel production more energy efficient\">Microbubbles to make biofuel production more energy efficient<\/a><\/li><li><a href=\"http:\/\/www.energyrefuge.com\/blog\/renewable-energy-summit-opens-in-the-middle-east\/\" title=\"Renewable energy summit opens in the Middle East\">Renewable energy summit opens in the Middle East<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Image via Wikipedia The week was buzzing with the news that Google is moving into electricity, although the company itself has not issued an official statement on the new move yet. The project is called Google Energy. Related Posts:Seattle turns waste into renewable energyLatin America starts to migrate to renewable energyReport says wind energy grew [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,237,191,235,236,1713,238],"class_list":["post-1627","post","type-post","status-publish","format-standard","hentry","category-miscellaneous","tag-add-new-tag","tag-carbon-neutrality","tag-electricity","tag-google","tag-google-energy","tag-renewable-energy","tag-web-search-engine"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":1,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"predecessor-version":[{"id":9617,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/posts\/1627\/revisions\/9617"}],"wp:attachment":[{"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.energyrefuge.com\/blog\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}