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Greenwashing versus greenhushing

March 3, 2008
by Antonio Pasolini
2 min read

We live in world where marketeers will do anything to buck the latest trends and dress their products with the emblems of credibility. This practice when applied to green issues has been called for a while greenwashing. Imagine Coca-Cola trying to...

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  • alternative energy

Pip Coburn: The Change Function

March 1, 2008
by free electron
2 min read

Pip Coburn is a technology investment guru who wrote a whole book on how technology companies usually fail and how the successful ones succeed. I recommend this book to anyone trying to sell, create or implement alternative technology. The book is...

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  • Environmental cost of meat
  • Food
  • global warming
  • lifestyle
  • Sustainable Development

The environmental cost of meat II

March 1, 2008
by Antonio Pasolini
2 min read
1 Comment

Green and animal rights issues have lately come closer as more and more organizations wake up to the huge damage that factory farming does to the planet (see our previous blog on this. For facts and figures, click here). One example of this trend is...

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  • photovoltaic solar power
  • Solar thermal power

Solar thermal power

February 29, 2008
by Antonio Pasolini
2 min read
1 Comment

The solar power revolution continues at full steam (or should it be ‘full beam’?) with more breakthroughs ande openings being reported everywhere. Greenbang, for instance, writes that the state of Victoria in Australia will be home to...

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  • Carbon emissions
  • Climate change
  • Cycling
  • environment
  • global warming

The environmental cost of meat

February 27, 2008
by Antonio Pasolini
3 min read
2 Comments

We have insisted on the importance of cycling as a marvelous way to cut carbon emissions and stay fit. It really is the way to go. But there’s another aspect of daily life that plays a huge role in the fight against climate change and that is...

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